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Over the past few years, the utilization of videos as a means of promoting businesses has steadily increased. In today’s world, individuals have taken to using pens, markers, and drawings to convey their ideas and connect with others. This has given rise to the latest technique in conveying a message organically – video scribing.
This method, also known as whiteboard animation, takes a drawing from its fixed time and place and allows for upload, broadcasting, and sharing. Many organizations are now seeking ways to utilize business animation videos to their advantage. While there are numerous methods, the most effective ones include:
Front page:
Without a doubt, whiteboard animation proves to be an exceptional tool for telling a story. This video format enables you to beautifully depict how your products or services seamlessly integrate into the lives of consumers and enhance their experiences. It may include a brief explanation of the product or service, your company’s history, or the key differentiating factor that sets you apart from competitors. To maintain engagement, it is recommended to keep these videos short, typically around 2 minutes.
Diving into specifics:
Aside from using these videos to tell your overarching story, they are also perfect for diving into in-depth explanations of specific processes, products, or services. Initially, consumers may not be searching for complex explanations. However, as they delve deeper into your videos, their interest in your company grows. To keep them engaged, provide additional details about the services or products they have shown interest in. Aim to keep these videos shorter than 5 minutes.
Information graphics:
Whiteboard animation videos are well-suited for presenting information graphics, such as infographics. These videos display comprehensive information on a particular topic while presenting side-by-side comparisons of graphs and statistics.
To capture the viewer’s attention, incorporate visuals and highly entertaining graphs. Through whiteboard animation, statistics and facts are transformed into dynamic motion, profoundly impacting viewers who can visualize the information more vividly.
Advocacy and innovation:
Whiteboard animation can also be utilized to share your organization’s ideas regarding education, social environments, and motivation. Such videos possess the power to influence viewers’ thoughts and inspire change.
If you are addressing issues that have yet to become realities, whiteboard animation allows you to tap into the power of imagination and illustrate to viewers the possibilities that lie ahead. The greatest advantage of this technique is that it is not bound by photography or video limitations, and has the ability to spark the imagination with minimal effort.
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