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When it comes to my info products and which ones are getting the most traction, I’m lucky enough to have the know-how to access my website’s C Panel. You see, the C Panel is the back control panel of your website, where you’ll find an icon called “Stats.” Clicking on that icon gives you all the juicy statistics about your page clicks.
You’ll discover how many unique visitors have graced your site, where your traffic is flowing in from, and there’s even a top ten list. This list ranks your interviews by month, highlighting the most listened to ones.
It’s incredibly informative. I find it absolutely thrilling to dive into that C Panel and see what people are devouring. In fact, there’s this one section where you can see the exact path a visitor takes on your site, even if you’ve had 300 visitors. You’ll see where they landed, whether it’s the homepage or an interview with someone like Ben Settle. It’s intriguing to study their traffic patterns because it gives you an invaluable insight into what your market is truly interested in on your website.
Let me recount an interesting story. About two months ago, I conducted an interview with Elizabeth Hagen, a master of organization. She teaches ladies how to rid their lives of clutter and become organized mavens. Now, when I looked at the stats for January of 2009, I was blown away by the traffic. That mp3 file for January had a whopping 4,304 hits. That’s quite impressive.
What’s even more intriguing is that part two of the interview was listened to more than part one. At that point, I was like, “Elizabeth, did you promote this interview to your list? The traffic it’s getting is mind-blowing.” But she assured me she didn’t. And let me tell you, it’s becoming increasingly difficult for me to pinpoint the exact sources of this interview’s popularity.
I’m still scratching my head over the Elizabeth Hagen interview. It continues to attract an avalanche of traffic, yet we can’t quite figure out where it’s all coming from. The reason for this is my recent strategy of distributing my interviews all over the place. I have them on iTunes, accompanied by ten-minute clips on YouTube. I make introductions on Facebook, Twitter, LinkedIn, and numerous other social networking sites.
It’s entirely possible that someone stumbled upon some content from an ezine article on organizing and decided to feature it in their widely subscribed blog. This unknowable aspect is fascinating. Once you start disseminating your interviews and providing valuable, exciting content, they eventually take on a viral nature. They get passed around in ways you can’t predict. So, sometimes you just won’t know where all that traffic is coming from. However, I do recall that interview I did with that gentleman. That one was a real hit.
Let’s take a look at the top ten interviews for January 2009. The organizing interview tops the chart, followed by the one with Ben Settle. Then there’s “The Obvious Expert” featuring Elsom Eldridge, where he shares tips on book publishing and becoming an authority in your field. That took the third spot.
It’s not surprising that my interview on leveraging LinkedIn, a business social networking site, was incredibly popular in January. It delved into the strategies for making the most of LinkedIn, connecting with people, and improving networking skills.
And that’s just the top ten. One of the most popular ones was an interview I did with Nick Gilbert, my web server host, on internet security. It was eye-opening. Also, Mark Imperial’s interview on information product creation garnered a lot of attention.
Having a website and conducting interviews is fantastic because it allows you to track what’s hot and what’s not. You can utilize this valuable information to your advantage when it comes to marketing your products.
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