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Words are undeniably powerful in building a brand or driving traffic to a website, but they are just one piece of the marketing puzzle. Why does your brain crave infographics? As humans, we are naturally visual creatures. And in today’s society of short attention spans, marketers need to be clever and savvy in capturing the interest of potential customers.

Although infographics in digital form are relatively new, using visual representations to convey ideas is nothing new. Infographics are the modern digital way of communicating information, data, and knowledge.

Did you know that the amount of information in the world is doubling every two years? It’s not surprising that people are experiencing information overload.

The use of visualized information has significantly increased.

– On the internet, it has increased by 9900% since 2007.

– In newspapers, it has increased by 142% between 1985 and 1994.

From 2010 to 2012, the search volume for infographics has increased by over 800%.

In 2013, Pulitzer-prize winning journalist, Gareth Cook, was brought in to edit the first volume of The Best American Infographics.

So why are infographics effective?

1. We live in the information age: In just one day, we create 1.5 billion pieces of content, 140 million tweets, and 2 million videos. However, we have less time and shorter attention spans to consume as much content as we would like. Most people decide to stay or leave a website within 2-4 seconds. With infographics, your content is more likely to be remembered.

2. We are visual: Infographics collect and organize data, presenting it in an easy-to-understand visual format. A well-researched and designed infographic simplifies complex ideas by visually breaking them down. Striking images and well-designed charts leave a greater impact.

3. Demonstrate & Convince: Want to learn how to do the Moon Walk? You could read about it, but it would be easier to follow step-by-step pictures in an infographic. Infographics can also tell a story, providing insight into the statistics of various topics. They make complex concepts easier to understand.

4. Brand Awareness: Infographics feature embedded company logos, instantly promoting brand awareness. They should also tell a compelling brand story, using the same principles of content marketing.

5. Earn Links: Due to their visual appeal, infographics are easily shareable on social media. They enable websites in niche industries with limited natural linkages to earn backlinks from other markets. Infographics can provide global coverage at a much lower cost than print media.

6. Become an Authority: The research required for creating an infographic helps establish expertise in a specific topic or industry.

7. Measurable Results: Infographics are designed to go viral. Good infographics enhance search visibility and SEO. They offer quick, measurable results through social shares, backlinks, and increased traffic.

Here are some fantastic examples:

1. 50 Years of Space Exploration: This massive infographic showcases the last 50 years of space exploration. Designed by Sean McNaughton and Samuel Velasco for National Geographic.

2. Grand Mosque: This is an infographic press release from the Gulf News (Dubai).

3. The Slowest Loading Website in the Fortune 500: This infographic details the load times of all Fortune 500 companies.

4. The Big Questions of Climate Change: This detailed and data-rich infographic by Adolfo Arranz depicts the true impact of climate change.

Information needs to be easily digestible to go viral. Create a unique connection with visitors through creatively designed, animated, and educational infographics. After all, a picture is worth a thousand words.

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Ihab Salloum