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If you’d like to know a ridiculously easy way to drastically boost the selling power of your Internet marketing promotions, then you’re in for a treat.

Listen up:

One of the most effective methods to supercharge your online sales letters is to jazz them up with some audio. I’ve been doing this for ages and the results have been mind-blowing.

But here’s the kicker: the reason why my audio generates such impressive response rates has little to do with the quality of my voice or the fancy equipment I use (spoiler alert: it’s not fancy at all), and it has everything to do with a few special “extras” I sprinkle into the mix.

And one of those extras is as simple as can be – I just start off by saying, “Here’s what you’re going to hear on this recording” before diving into the meat and potatoes.

Why do I do this, and why does it have such a colossal impact on my response rates?

The answer is actually pretty straightforward:

It helps listeners absorb and retain the information they’re about to hear.

Why, you ask? When you give people a preview of what they’re about to learn in your introduction, you set them up with a goal in mind and a potential outcome.

It’s kind of like when someone glances at the table of contents in a book before diving into the text. Just ask any speed reading expert and they’ll tell you how perusing the table of contents of a book helps people grasp information more swiftly.

The same principle applies to your audio promotions.

I know, it might seem almost laughably simple, but trust me – it absolutely works.

All you have to do is say, “hi my name is Bob Jones, and in this recording you are going to learn X, Y, and Z”… and you’ll witness a significant surge in your response levels compared to simply starting without any preamble about the forthcoming content.

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Ihab Salloum