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In the world of marketing, the key to making a sale is first and foremost, selling yourself. It’s essential to ensure that your customers like and respect you. Consider your own shopping habits: do you willingly frequent stores where the staff rub you the wrong way? Unless you have no other option, I highly doubt it.

Of course, nothing in life comes without a cost. However, this expenditure can manifest in the form of time, rather than money.

And if you find yourself lacking in either time or money, take a moment to reflect on the hours wasted tweaking your website to be “search engine friendly” or the dollars squandered on advertising campaigns that failed to generate sales.

If you despise the act of writing, fear not. You can have articles ghostwritten for a nominal fee. And because you can repurpose these articles multiple times, each exposure ends up costing mere cents; far more impactful than a tiny, paid-for advertisement.

In an alternative approach, you can dictate your articles into a tape recorder and have someone transcribe them for you. Alternatively, you may choose to utilize Dragon software, which allows for direct typing into your computer as you speak into a microphone.

Yet, don’t think of hiring a ghostwriter as a less-than-ideal alternative to crafting your own content. Most prominent figures on the internet engage in article marketing (proving its value), but very few actually pen their own work. Personally, I enjoy writing my own articles and books. However, I would undeniably be more effective if I were to enlist the help of a ghostwriter. This would free up the time I currently spend writing, allowing me to focus on further article marketing.

When I mention “article marketing,” I simply refer to the act of distributing articles to the numerous online article directories eager to publish them. Nearly one hundred of these directories are known as “article banks.” Additionally, there exist several hundred lesser-known platforms that can assist in reaching tens of thousands potential visitors.

With this approach, I occasionally witness a delightful surge in my subscription lists, as they suddenly gain around twenty or thirty new subscribers in a single day.

What likely transpired is a publisher discovering one of my articles, incorporating it into their newsletter, and then mailing it to their list of valued subscribers. This audience reads and appreciates the content, subsequently visiting my site and signing up for my course.

Consequently, I maintain regular contact with these individuals throughout the duration of the course, cultivating a relationship with them. This allows for ample opportunities to sell them an initial product, followed by numerous future offerings. Now, these individuals may have been acquired at great expense by the other webmaster through paid advertising. However, I acquire them free of charge. They now become my legitimate subscribers and, upon making a purchase, transform into my legitimate customers.

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Ihab Salloum