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Eric Worre, the esteemed network marketing trainer, is a globetrotter, dedicating his time to hosting impactful training events and coaching fellow network marketers. Eric’s triumphs in multiple companies have propelled him into the spotlight, with his Go Pro training videos on YouTube delighting audiences worldwide. Notably, Eric possesses a vast wealth of experience and exceptional communication skills, making him a force to be reckoned with. It should come as no surprise, then, that his book is a masterpiece of clarity and conciseness.

Within this remarkable literary work, Eric delves deeper into his personal narrative, sharing his arduous journey toward becoming a professional network marketer and trainer. His tale of struggle resonates deeply with countless network marketers, as he skillfully uncovers the underlying causes of rejection and discouragement that often lead individuals to abandon their business dreams.

According to Eric, what distinguishes professionals from amateurs in this line of work is the tendency for amateurs to succumb to discouragement and halt their business activities when faced with initial setbacks. Professionals, on the other hand, recognize the importance of continuous training and honing their skills. They understand that success in this industry is not akin to winning a lottery ticket. Armed with an unwavering willingness to learn, professionals devise well-crafted plans to overcome any obstacles that come their way.

Although no groundbreaking revelations are presented regarding inviting skills, Eric’s mastery remains evident, having previously shared this invaluable knowledge. However, his knack for rushing may seem outdated to prospects who yearn to delve deeper into the person behind the opportunity before giving their consent to explore further.

While not an exhaustive guide, Eric’s book falls short in thoroughly addressing common challenges like handling objections and rejection. He suggests becoming indifferent to rejection without adequately divulging the exact steps required to achieve such a state. In contrast, Your First Year in Network Marketing by Mark Yarnell proves to be a more valuable resource, as Yarnell emphasizes the reality of this industry being a numbers game. Eric only briefly touches upon this crucial notion. In truth, it is only through relentless outreach to countless prospects that one becomes impervious to rejection. For beginners, this means surpassing the initial warm market of 250 individuals, a feat that many give up on prematurely. It would be more helpful if Eric emphasized that this business entails a mere 3% success rate even for professionals.

Nevertheless, Go Pro: 7 Steps to Becoming a Network Marketing Professional remains an invaluable read for those venturing into the world of network marketing, offering guidance and insights that will undoubtedly prove beneficial.

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Ihab Salloum