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As the videos gained popularity and became a vital channel for discovering content, YouTube’s significance soared, making it the primary medium for propagating content.

Currently, YouTube is the second largest search engine, second only to Google.

Every minute, around 60 hours of video content is uploaded to YouTube, and over 4 billion videos are watched daily.

Given that customers navigate across various platforms, it’s essential for business owners to reach out and cater to their customers on all touchpoints.

As we all know, YouTube is now owned by Google, so marketing on YouTube automatically boosts the visibility of the content on Google search results as well.

If you haven’t embraced video marketing yet, it’s time to hurry up. Intrigue your marketing mix with a whole new dimension and add depth to your campaigns.

If you’ve been trying your luck with YouTube marketing for a while without success, you can use the actionable strategies mentioned below to enhance your efforts:

These are the 4 tips to improve your YouTube marketing game:

• Sit back and research

I cannot emphasize enough the importance of understanding the landscape. It’s one of the most underestimated aspects of video content marketing. Try to grasp as much as possible about your target market and the prominent players in your segment.

• Plan

There’s a famous saying that applies well in the digital marketing realm: ‘Those who fail to plan are planning to fail.’ Now that you’re aware of the current scenario and your competitors, it’s time to plan your approach.

Planning video structures and scripts is one option. You should also curate a list of content buckets, which are an effective way to educate, entertain, and direct your viewers.

• Post unconventional content and pique curiosity

People can tolerate a dry, monotonous tutorial if it provides unique information they can’t find elsewhere. However, no one will watch a dull and lifeless infomercial. Avoid mimicking famous artists and instead aim to excite people while positively reflecting on your brand and service.

• You cannot do without content cadence

Without consistent content, your YouTube marketing efforts are worthless. You cannot build a fan following if you’re not consistent with your postings.

Many YouTube marketers start strong but fade over time due to a lack of consistency. Consistency requires constant hard work.

By no means am I recommending publishing boring and mundane content. That simply doesn’t work.

• Collaborate

Successful YouTube marketers often collaborate. Leveraging the efforts and audience of others is a great way to get your content shared and viewed by millions.

Collaboration is mutually beneficial and a win-win situation for all marketers involved, where everyone gains access to each other’s audience.

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Ihab Salloum