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My credo, which I’ve discovered to be exceedingly potent, is to bestow information willingly without charge.

Should you venture to my website, a treasure trove of over 150 hours worth of audio interviews with luminaries in the realms of business, marketing, and copywriting awaits you, and it won’t cost you a penny.

Many have accused me of madness. They inquiringly query, “Why are you generously relinquishing this knowledge without seeking remuneration?”

In the digital domain and the advertising arena, one is vying for the coveted attention of the masses.

Doling out free information yields fruitful results. People relish complimentary offerings, provided they are of commendable quality and brim with intrinsic value.

My strategy is anchored in engendering credibility through acts of benevolence.

By bestowing a top-notch interview replete with sage advice, thereby quenching the thirst for knowledge of my listeners, I establish myself as the preeminent expert in the field, an honest purveyor of wisdom and value, unlike my peers who may extort exorbitant sums for the same insights.

I’m proffering it free of charge, thereby gaining the opportunity to be heard and foster a meaningful connection with my audience.

This approach not only yields all of these benefits, but it also paves the way to ultimately persuade and sell to those with whom a bond has been forged. However, trust must take precedence.

Remember, the battle for attention is fierce. And if pitted against a rival who charges for information of equal or lesser caliber while you magnanimously present it for free, victory will undoubtedly be yours.

Give it a whirl. It’s a surefire winner.

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Ihab Salloum