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It’s no surprise, my friends, that social media has become a mighty force in the world of marketing. From massive corporations to quaint local businesses, everyone has got their fingers in the social media pie. And why not? The viral nature of social media lets us spread our content like wildfire, reaching millions in the blink of an eye. With a staggering 4.2 billion people accessing social media on their trusty mobile devices, it’s absolutely essential that businesses push out valuable and attention-grabbing content. And let me tell you, my friends, 2014 is the year of the mobile wallet – a powerful and advanced direct marketing channel that’ll help businesses find new leads, drive more traffic, and keep customers loyal as ever!

So what exactly is this mystical mobile wallet? Ah, it’s a wondrous application, my friends! It’s where all your payment and nonpayment wallet stuff can be stored, organized, and accessed right there on your shiny smartphones. Your loyalty cards and coupons? Toss ’em right into your mobile wallet and let the technology take care of the rest. As you stroll on up to your favorite stores, relevant info magically appears right there on your lock screen, giving you easy-peasy access to that all-important mobile pass with just one swipe. It’s a win-win, my friends – consumers get major value and convenience, while businesses see their in-store traffic skyrocket. It’s a personal touch, my friends, that cements your brand presence and keeps your customers coming back for more!

But wait, there’s more! The mobile wallet is revolutionizing the marketing game, my friends. With it, businesses can whip up personalized and unique content based on consumers’ preferences and spending habits. Imagine this – a chocolate-loving shopper gets delightful notifications of discounts on their beloved brand or even deals on related goodies. It’s like magic, my friends, all thanks to the wonders of social media profiles and the mighty mobile wallet! And the best part is, businesses finally have a way to measure their marketing efforts. No longer are we left guessing – with the mobile wallet, we’ve got access to a treasure trove of data, my friends. We can see how many smartphone users added our content, how many transactions took place, and so much more juicy analytics. This information is like gold, my friends, and it’s gonna help us level up our marketing game!

And let me tell ya, my friends, the mobile wallet ain’t no one-trick pony. Traditional coupons hidden away in leather wallets? They’re as stale as last month’s bread, my friends. But oh, the mobile wallet coupons – they’re as dynamic as a firework show! Even after they’ve been redeemed, businesses can update them with future discounts and customers are instantly notified of these gleaming offers. This dynamism and versatility, my friends, creates countless opportunities for businesses to wow their audience with new marketing strategies, all within a single campaign. It’s like a symphony of marketing brilliance playing right before our very eyes!

But hold on tight, my friends, ’cause we’re about to dive into the magical world where the mobile wallet meets the power of social media marketing. To make the most of social media’s virality, businesses need to create content that not only grabs attention, but also urges users to share it with their social networks. Remember, my friends, word of mouth is divine, and when we combine the mobile wallet with the mighty social media, we’ve got a killer marketing tactic that’s gonna amp up our brand visibility. But look sharp, my friends, execution is key – timing, relevant messages, and targeting the right audience.

Now pay attention, my friends, once businesses have created their jaw-dropping wallet content, distribution is a piece of cake! Slap those pass links or scannable codes onto your social media pages and watch as customers eagerly add your marvelous mobile wallet content to their devices in a heartbeat. Or better yet, use a Facebook Pass to create a personalized pass, delivered straight to their mobile wallet. And you know what happens next, my friends? Customers start sharing it with their social networks, causing a ripple effect that leads to exponential and explosive exposure! It’s like a rocket ship blasting off, my friends, propelling our businesses to new heights!

So listen up, my friends, the mobile frontier is where we need to establish our authority. With the growing reliance on mobile shopping and payments, it’s predicted that within the next 5 years, half of all smartphone users will be making their payments right on those trusty devices. And that’s where the mobile wallet comes in, my friends! It’s time to jumpstart 2014 by harnessing the power of the mobile wallet and injecting it into our social media marketing strategies. Together, my friends, we’re gonna conquer the mobile world!

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Ihab Salloum