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When it comes to maximizing the impact of your audio, it’s crucial to ensure that your interview perfectly aligns with your target audience. Consider the purpose of the interview – are the listeners truly interested in the topics being discussed? That’s why thorough research is of utmost importance. Embrace the power of an Ask campaign. Dive deep into the indexes of books on Amazon or explore various websites. Pay attention to the bullets of information.

Becoming a great listener is absolutely vital. Resist the temptation to constantly interject your own thoughts. Give your interviewee the spotlight to express themselves. Your role is to ask thought-provoking questions and let them do the talking.

Don’t ever forget to include a powerful call to action. Instruct your listeners on what they should do, not only at the end of the interview but also throughout. Whether it’s fifteen minutes or thirty minutes into the conversation, guide them on the actions they should take. And always make an offer – one that is devoid of any risks. Direct them to a website or encourage them to pick up the phone and call you. The call to action should never be omitted.

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Ihab Salloum