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I have had many years working in business and marketing. In this report, we find that while many businesses have managed to survive up until now, they tend to overlook what it truly takes to flourish and survive. The future demands a different approach, as each customer must be marketed to in a manner that yields better profits. Acquiring new customers is undoubtedly beneficial, but retaining existing ones is even more vital, as they often place their trust in you.

Having a database of existing customers significantly simplifies matters. Businesses must transition into forming Database Alliances with their clients. However, even with a solid customer base, it’s important to keep them informed. If they are neglected, someone else will snatch them away. It’s unfortunate that many businesses (over 50%) are guilty of neglecting their current and previous customers. Imagine how you would feel if you were never contacted again after spending your hard-earned money on a product or service, never hearing from them again.

Furthermore, statistics reveal that 65% of people stop engaging with a company because they get the impression that they are insignificant to the business. It’s not always about the price, quality, selection, or any other factor that causes customers to discontinue their association with a particular business. The primary reason is their perception of not being valued by the business. They expect you to continuously market and sell to them. And if you fail in doing so, they will turn elsewhere to spend their hard-earned money. Make them feel special and indispensable, and they will adore you for it.

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Ihab Salloum