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**Global Communications: Addressing the Challenges and Seeking Solutions**

**Situation Background (Step 1)**
The entire telecommunications industry is facing intense competition, and Global Communications is no exception. The company is struggling with declining stock prices and pressure from shareholders. To overcome these challenges, Global Communications needs to offer superior services compared to its competitors. This paper will discuss the background, problem, end goals, alternative solutions, risk assessment, optimal solution, and implementation plan.

**Issue Identification**
– Global Communications is struggling to maintain employee morale and prevent talent from leaving for competitors.
– The company needs to maintain a positive relationship with the union and resolve issues with Maria, an important employee.
– Differentiating their offerings from competitors is crucial to success.
– Cohesion among top management is important.
– The proposed changes must translate into profit.
– Global Communications needs to effectively compete locally and globally.
– Managing new partnerships effectively and profitably is vital.

**Opportunity Identification**
– Identify and serve markets that are not currently served by competitors.
– Support employees who are laid off.
– Generate short-term success to improve stock prices.
– Improve the relationship with the union in the long term.
– Increase profits.

**Stakeholder Perspectives/Ethical Dilemmas**
Senior management has presented a plan to the Board of Directors that expects implementation as proposed. The union has an obligation to protect the rights and jobs of its members. It is important to inform the union about the changes and expectations during the implementation process.

**Problem Definition (Step 2)**
Global Communications faces various issues and opportunities, but the problem can be defined as follows: In three years, Global Communications aims to become the industry leader by increasing stock prices, reducing overhead costs, and demonstrating commitment to both customers and employees.

**End-State Goals (Step 3)**
The end-state goals for Global Communications include achieving profitability, establishing a new and unique product, maintaining employee morale, positive union relationships, and successful partner relationships.

**Alternative Solutions and Benchmarking Validation (Step 4)**
One alternative is to minimize the outsourcing of jobs to India and focus on effective communication skills within the company. Improving employee communication and development can resolve internal issues while maintaining commitment.

**Analysis of Alternative Solutions (Step 5)**
First, Global Communications plans to introduce new services in local and long-distance markets, serving small business and consumer customers. The company has formed alliances with satellite and wireless providers to offer video services, broadband, and anytime Internet access. An alternative approach would be to keep current services while implementing a different marketing plan or introducing new services to attract new customers.

Second, the company aims to improve profitability through cost-cutting measures. Additionally, Global Communications plans to market itself aggressively on international level to become a global resource. As an alternative, the company could consider merging with local cable companies to expand services, increase profitability, and raise share value.

**Narrowed List of Alternatives**
Global Communications’ optimal solution would be to merge with local cable companies to enhance services and drive growth. This move would address the company’s challenges and opportunities effectively.
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Ihab Salloum