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When it comes to digital marketing, experts use a variety of strategies to generate leads and improve business. Some of these strategies require payment, while others do not.
However, many industry experts claim that paid marketing produces better and faster results. Is this really true? Absolutely not!
Free digital marketing strategies, when implemented correctly, can actually yield better results and generate more leads.
Let’s look at the example of content marketing. This strategy is three times more effective than paid search and is also more cost-effective. Additionally, with content marketing, you don’t have to offer freebies or discount codes in exchange for prospect and visitor details. It’s an easy strategy to start and is highly popular among clients.
It’s no surprise that 88% of B2B marketers rely on content marketing. Even though 96% of first-time visitors may not immediately purchase products or use services, they first want to explore the competition and find brands that suit them best.
So, what exactly is content marketing? It involves generating and sharing valuable and relevant online content through various mediums such as videos, webinars, blogs, social media posts, and infographics. Although this content doesn’t explicitly promote a brand, it often sparks interest in products or services.
The goal of content marketing is to attract and retain a specific audience and ultimately drive profitable customer action.
Now, let’s discuss the strategies to follow for lead generation in content marketing.
1. Build your social reputation: By publishing long and well-researched content, you can establish yourself as an industry leader and gain a positive reputation in your niche. Sharing bold and engaging content will help you build trust and attract potential customers and niche audiences. Utilize popular social media platforms such as LinkedIn and Facebook to connect with your community and foster relationships. Going social will also add a personal touch and make your brand more powerful.
2. Publish relevant content: Create web pages that contain highly relevant content to target the right audience and encourage them to share their personal details, such as email addresses and phone numbers.
3. Offer valuable content in exchange for data: Provide in-depth and useful content, but withhold complete access unless readers are willing to provide their contact information. To achieve this, you must publish engaging and effective content. If the content isn’t interesting or beneficial enough, readers will not continue reading or share the data you need for lead generation.
4. Connect emotionally with your audience: Engage your readers and prospects by triggering their emotions through compelling content and proper timing. If you succeed in doing so, they will respond to your call to action and do as you desire.
5. Encourage interaction: Motivate your readers and prospects to like, share, and comment on your pages. When your target audience engages with your posts through shares, likes, and comments, they will go viral, and you will gain useful data. You will learn about their age groups, social and economic backgrounds, and spending habits.
To summarize, follow these five essential content marketing strategies to generate more online business leads!
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