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A top listing in Google practically guarantees a steady flow of traffic, and with traffic, sales are sure to follow, right? Well, that’s the case if you’ve got it all figured out. Assuming you’ve already settled on a niche or market and a product to promote, the next step is selecting your keywords. A keyword refers to the phrase searchers and surfers type into search engines when seeking information.

In Google, the top listings receive the lion’s share of clicks. Surfers hardly ever venture beyond the second page of search results. So, the objective is to ensure your article nabs a prime listing on Google; otherwise, it’s practically invisible on the vast web. No one will ever stumble upon it. It’s crucial to find a targeted keyword that isn’t too general or broad and has fewer than 10,000 competing results. You can check the number of competing results for a keyword by encasing it in quotes during a Google search, like this: “like this”.

This search will reveal the precise number of web pages that contain that exact phrase—your competition.

Once you discover a keyword phrase with fewer than 10,000 competing web pages, you’ll craft your article by keeping that phrase in mind. Place it in the headline, the first paragraph, somewhere in the middle, and the final paragraph. Let it flow naturally; don’t force it if it doesn’t fit. After completing the article, you’ll want to publish or submit it to a website or ezine that boasts a reasonably high pagerank. Pagerank is a measure of popularity and traffic. Borrowing some of this pagerank will improve the chances of your article securing a top spot in Google.

The last essential factor to ensure your articles generate revenue is to ensure that your headline, article body, author bio box, and the product page link within the bio box are all highly relevant to one another. Often, people fail to make sales from their articles simply because there’s a disconnect somewhere in these areas.

You may require more detailed guidance on how to secure a top listing in Google, but this article will set you on the right path.

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Ihab Salloum