Ihab Salloum[ad_1]
Often overlooked but incredibly important, the ALT tag helps tell search engines and visually impaired users the purpose of an image. It’s a great chance to add some important keywords to your code, but keep it sensible. Remember the golden rule of SEO; never make a website for a search engine, make it for your users. Spammed out alt tags will only harm your optimisation, keep it below 4 words and make sure it makes logical sense.
Bold Tag?
Never B always STRONGand (bold and italics) are used purely for visual effect and mean nothing to search engines, where as and are semantics to add emphasis. Google will see something in a tag as more important than something in a tag. However, like everything in SEO it has to be used within reason, making your entire content bold will not help your rankings. The less times you use the tag on a page the more importance the one or two keywords wrapped in a tag will have.
This refers to a copy of a website stored on a search engine. Google as well as other search engines will let you view their current cache of a website via a link in their listings. It is important to stay on top of when your site was last cached, changes you make to your site will not get picked up on until the search engine includes them in their cache index.
“Lenin said that people vote with their feet. Well, that’s what’s happening. They either go, or they don’t go. It’s all politics. It’s all demographics.” – Warren Beatty
Demographics is crucial in any form of marketing, understanding your potential market, their ages, sex, race, income, location etc will help you lead a successful marketing campaign and will result in a higher conversion rate. AdWords and Adcenter, allow you to target PPC ads at searchers who fit amongst a specific demographic, doing this correctly can make the difference between a good PPC campaign and a highly profitable PPC campaign.
Major search engine indexes are continually updating and refreshing, Google coined this process ‘everflux’. Previous to this Google would update their index roughly one a month and this was referred to as a ‘Google Dance’.
Some SEO firms see adding fresh content as simply updating a page once and again, if your a webmaster and you really want to rank highly in the search engines you will need a consistent flow of original high quality content. Firstly it builds the size of your site and secondly it shows the search engines your content is fresh and that people will want to read it. Low quality, short and unoriginal content will not help and will only jeopardise your rankings.
Google truly is the key player in the search engine world, it has revolutionised the internet and how people use it. Google started as a brainchild of two Stanford University students, Larry Page and Sergey Brin in 1998. Now it has ventured into marketing, the browser wars, phones and online software development.
Where’s your heading at? Use headings accurately to structure your content, improve readability and transmit your site’s message. Make sure you get your important phrases in, but don’t start cramming. Analyse the importance of each phrase and fit with the appropriate heading, being the most important and
being the least. You don’t need to use all 6 on one page, just as many as you wish, also try and keep them in order so
first and
second. Using more than one
will take away from the importance of the tag, so only use it once or twice and make sure it is well written.
This refers to the process of linking to other pages on the same site, it can help users navigate the site and enable search engines to quickly find and crawl pages, which may otherwise not be linked in the navigation or footer. However, this is commonly misunderstood and a lot of SEO companies see the need to link each of their keywords, this isn’t necessary and it will only water down the importance of other links on the page and confuse your users.
Javascript is a client side scripting language, which is embedded into HTML to add more dynamic features to a website. Although Javascript itself isn’t indexed by search engines the HTML it controls is. So with the rise of javascript libraries including jQuery and Mootools, web developers are now able to add more interactivity and animation to their sites without using Flash.
* Why have you chosen them?
* Are they relevant?
* How many people are competing for them?
* How many people are searching for them?
* How much is your competition spending on them?
Just a few questions you really need to be asking yourself at the start of your optimisation campaign. We have attached a few helpful links below to help you on your way to prosperous keyword research.
Link building, when performed correctly is the process of gathering high quality links from around the web, which in hand show to the search engines that the site being optimised is authoritative, relevant, and trustworthy.
A few tips to get you on your way..
* Build high quality content, get high quality links.
* Be creative with your link building, think of new ways to gain high quality links, competitions, social bookmarking, april fools etc.
* More links doesn’t mean better links; it’s all about quality, not quantity!
* This is especially true for a new site, you need to ensure your first set of links are from high quality sites, if you plan on getting to page one anytime soon.
* Dmoz, although this has became a highly debatable subject in SEO over the last 6 months, Dmoz is still very much link worthy and authoritative.
* Never, ever, EVER use directory submission software or companies.
Meta tags appear in the
Some of the Meta Tags include:
* Meta Description
* Meta Keywords
* Meta Distribution
* Meta Author
* Meta Language
All but the first (meta description) are not worth the time they take to implement into a site. Meta tags are no longer seen as a worthwhile SEO technique and will make no difference to your rankings. We have a slightly controversial view on these, however from experience we can honestly say that only the Meta description tag can help an optimisation campaign. And that is purely to do with the fact that it appears in your listing under your title in the major search engines. Use it to gain searcher’s attention and give them a reason to click through, mention your special offers, pricing, services etc.
Nofollow is a link attribute used to prevent a link from passing any link authority (PageRank, age etc) and is commonly used on user generated sites, such as blogs and forums. It was introduced by Google as a way to cut down on blog comment spamming. However, some blogs chose to remove this attribute and chose to reward their reader with a link back if they take the time to comment, this referred to a ‘DoFollow’.
The nofollow link attribute looks like this: rel=”nofollow”
Most major search engine listings comprise of paid ads and unpaid listings. The unpaid listings are formed using the search engine’s algorithm and are called the organic search results. The organic search listings are selected by relevancy, link data, domain name and arguably age. Typically these are more popular than paid ads, hence why they appear on the left hand side and have more space compared to the paid adverts. Users also tend to see them as a more reliable and relevant source, meaning they have a higher click through rate. However, to appear on page one in the organic search results you will either need a high understanding SEO or a reliable firm.
PageRank is Google’s attempted scale at measuring a web documents importance based on its link capital.
Google describing PageRank:
“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A…”
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