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If ya find yourself in the middle of an audio interview with a real expert, it’s likely that ya gonna be talkin’ for a good long while.

Most of my interviews tend to go on for ’bout an hour. But let me tell ya, I’ve had some that go two, three, even six hours long!

Now, I could just leave ’em as is. But ya know what? I reckon that would be doin’ a disservice to the product. See, if I take a three-hour audio file and break it down into six 30-minute sessions, it increases the value.

Plus, it’s way easier and faster for folks to download ’em when they’re in smaller chunks.

And it suits my clients’ needs better, ya know?

It ain’t uncommon for some of my clients to download one part of the interview one day, and then come back later for the rest.

Another reason I keep my files on the shorter side is in case I wanna change the format. Sometimes I like to convert those digital MP3 files into an audio CD Rom.

But here’s the thing, them CDs only got space for ’bout 70 minutes. So if I got an interview that goes for 71 minutes, I gotta use a whole ‘nother CD. And that just don’t make no sense.

Why waste money on duplicatin’ and printin’ more CDs when a little bit of plannin’ can help ya avoid that?

So, my advice is to break them interviews down into parts. The folks listenin’ will appreciate the shorter format, and so will your wallet, trust me.

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Ihab Salloum