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There’s an abundance of powerful strategies to ignite business success, available for immediate implementation. However, it’s imperative to recognize the appropriate way to employ these tactics.

Enter the realm of Stephen Covey’s Seven Principles, and when operating within these ethical guidelines, the utilization of tactics becomes not just advisable, but righteous.

Masters of persuasion are never without their arsenal of tactics.

They have honed their skills to such a degree that their actions are second nature, ingrained in their very being.

Consider this scenario: Picture your own child riding their bicycle, only to find a car hurtling towards them. Your words and demeanor must be carefully chosen, effortlessly commanding instantaneous obedience. You urgently exclaim, “Son, quickly come back here, instantly, now!”

That, my friend, is a tactic in action.

When it comes to generating immediate business, there are countless effective tactics at your disposal. Yet, it’s important to note that this can resemble the realm of seduction, captivating and enticing at first, but unable to withstand the test of time.

I find the concept of seduction fascinating, as it possesses one underlying purpose: securing that initial encounter. However, once that goal is achieved, seduction alone cannot carry you any further.

Every tactic employed serves its purpose, whether it’s securing the vital first meeting or obtaining the initial business opportunity. However, beyond that lies the realm of character, individuality, and distinctiveness. It is these qualities that will set you apart from others and ensure continued success.

When showcasing your consulting services, is your main objective centred around persistently closing deals, or are you committed to genuinely persuading people to seek your expertise?

I personally appreciate Zig Zigler’s “Secrets to Closing the Sale,” as it offers valuable insights and captivating anecdotes to seal the deal.

However, I firmly believe that a sole focus on closing sales, from a tactical standpoint, may prove to be a misguided approach.

Whenever I engage in conversation, I bring with me an underlying assumption: Why would this person choose to do business with anyone else?

This confidence is not arrogance, but rather a recognition that I will go above and beyond for my clients, offering unparalleled value and knowledge.

I truly embody this philosophy. If someone were to introduce a remarkable product, I would be compelled to create an even better version, for I cannot tolerate the thought of them having the superior offering.

That’s just who I am, and if others share this mindset, it becomes inconceivable for someone to seek alternatives.

It’s not simply about persuasion; it’s about adopting an attitude, an unwavering belief in swift success.

During a sales presentation, I adhere to brevity, relaying the essential details and presenting the opportunity for action. And then, perhaps, shift the conversation towards the topic of baseball.

It would never occur to me to forcefully seek closure or manipulate the situation. Instead, I intentionally and purposefully focus on establishing rapport, right from the start.

As a marketing consultant, mastering the ethical utilization of tactics will not only accelerate the establishment of rapport but also heighten the probability of sealing the deal.

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Ihab Salloum