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I’ve spent years in my marketing career honing my skills and gaining experience, but it feels like I’ve only just scratched the surface. Recently, I decided to shift my focus to search marketing and it has opened my eyes to the incredible possibilities that online marketing offers. I can’t imagine how anyone could miss out on these opportunities, unless they’re simply wasting time and lack belief in the product they’re promoting.

I took a chance with a network marketing company that specializes in foods and nutrition. When I received their starter pack, I was amazed at how it healed my ailments. From that moment on, I knew I had found my calling. I loved the product and I wanted to share it with the world. Yes, the prices were a bit high, making it a challenge to maintain a consistent supply, but the benefits were well worth it.

Before joining this company, my career in sales and marketing had become stagnant. It was just the same old routine. It makes you wonder if our destinies are already predetermined. But as time goes on, I continue to face challenges and learn new things in sales and marketing. And through these challenges, I discover new ways to excel.

Sales vs Marketing

Sometimes we confuse sales and marketing like peanut butter and jelly. But they are two distinct concepts with different meanings.

Sales involves setting targets and making money by closing deals. It’s all about the numbers. Marketing, on the other hand, is a strategic approach that sets the stage for sales. It involves building relationships, educating customers about the product, and creating brand loyalty. Without effective marketing, sales would struggle to happen.

Tip 1: Your existing customers are just as important as the new ones you’re trying to attract.

One common mistake many businesses make is being too focused on acquiring new customers. While it’s important to make money and recover your investment, building personal relationships is the key to maintaining a loyal customer base.

A few marketing tips

These tips are based on my personal experience in the network marketing industry. We often don’t realize it, but we’re constantly marketing ourselves and our skills. Whether it’s in a job application, an interview, or even in our interactions with potential romantic partners, we showcase what we can offer and how we can contribute to a company’s growth and success. The same principles apply when building relationships with customers.

For a long time, companies relied on billboards, corporate offices, and regional branches to reach customers. But with the advent of social media, connecting with customers has become easier than ever.

Customers now seek out what resonates with them and motivates them. They look for something they can relate to. Companies should view this as an opportunity to meet these human needs. Love, motivation, and anything that makes a person feel good about themselves or provides an escape from reality are common themes that attract attention. For example, on Twitter, we often follow and read updates from motivational speakers because their tweets are refreshing and inspiring.

Tip 2: Patience and nurturing relationships with existing customers will help you overcome debt.

It’s a give and take situation

In today’s struggling economy, many companies are focused on making money at the expense of their customers. However, successful companies understand that establishing meaningful relationships and genuinely caring about people’s needs is the key to long-term success. All people want is to know that someone out there is concerned and willing to meet their needs. This includes providing love, encouragement, and personalized attention.

Engaging with various social media platforms allows companies to reach places like China and Europe. It’s important to engage with prospective clients and have an authentic voice. While this may not work for larger brands, working with local influencers can be a valuable strategy. Local influencers, such as models and musicians, are often admired by people in their region. Partnering with them can help companies navigate cultural nuances and avoid misinterpretation in their campaigns.

When starting a business, we often get caught up in planning and strategizing. But my advice is simple: just get started and then talk about it. Action speaks louder than words.

Here are a few strategies to market yourself and your business:

1. Create a simple and informative handout about your company. This seemingly insignificant tool has the power to communicate what you and your brand are all about.

2. Network at events to establish a presence for your business and connect with potential clients. Approach specific individuals who you believe may need your product or service. Introduce yourself, explain your portfolio, and invite them to give input and ideas. This is a great way to encourage them to try your offerings.

3. Collaborate with other businesses through joint ventures. This can be incredibly beneficial for both parties. By joining forces with a business that complements yours, you can work on joint promotions that expand your reach and customer base.

4. Take advantage of social media. According to Jason Mander (2015), social networking now accounts for 3% of our daily internet activities, with blogging approaching 15%. People are spending more time on social networks than ever before, especially with the rise of mobile internet. Use these platforms to connect with your audience and deliver messages that resonate with them.

References:

Mander, Jason. “Daily time spent on social networks rises to 1.72 hours.” Monday, 26th January 2015. Accessed Tuesday, 1st September 2015. https://www.globalwebindex.net/blog/daily-time-spent-on-social-networks-rises-to-1-72-hours

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Ihab Salloum