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What’s the secret to social media success, you ask? Well, let me tell you, my friend. It’s not just about the fancy technology. Sure, we all love a good gadget, but let me ask you this: why is it that the nerds and geeks, who are experts in all things tech, often have the worst social lives? You see, it’s not just the tool, it’s how it’s used. The real magic happens when people come together and make it social.

So, what makes a social media site engaging? It’s all about getting people involved. None of this “browsing” nonsense. Nowadays, we’re active participants in the web experience. Social media sites are interactive, with blogs, voting, posting features for text, video, and audio, message boards, forums, chat groups, and private messaging. It’s all about creating a space where people can engage and connect with each other.

But here’s the thing, success doesn’t just happen on its own. It needs a kickstart, a burst of energy to get things rolling. Like an engine, a social media site needs that initial momentum to attract members and keep the system growing. It’s fragile in the beginning, but with the right spark, it can snowball into something great.

Now, let’s talk about memes. No, not those funny internet pictures. I’m talking about the memes that Richard Dawkins introduced in his book, ‘The Selfish Gene.’ Memes are ideas, values, beliefs, and practices that spread like a virus. And the most successful social media sites tap into our oldest, most primal memes, as well as our newest. They give us a platform to embrace our human nature in a socially acceptable way. Think about it, these sites allow us to gossip, waste time, and form cliques, all things we were discouraged from doing as children.

So, my friend, when it comes to social media success, it’s not just about the technology. It’s about the people, the engagement, the momentum, and tapping into our primal memes. It’s all connected, and it’s something worth considering, don’t you think?

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Ihab Salloum